This year I went to my first Virtuoso Travel Week in August 2018. Did you know that I am now planning and booking travel? Where do you want to wander? Find more information about me and my luxury travel advising as an independent affiliate of CRUISE and RESORT, Inc with Virtuoso Luxury Travel Network on my new microsite!
Are you wondering what happened at the Virtuoso Travel Week conference in Las Vegas?
I made several videos to share about my experiences at the conference.
For the first two days, I went to three fantastic Professional Development seminars and to three Adventure Community Pavilions where I met the best suppliers providing experiences for our clients.
Media Matters: How to Land Yourself in the Papers (in a Good Way!)
Misty Ewing Belles
Virtuoso’s Managing Director of Global Public Relations – will share techniques for getting noticed by the media. This session includes tips for how to position yourself as a subject-matter expert and a valuable source for journalists. From pitching stories to handling interviews like a pro, Virtuoso PR will reveal best practices for landing yourself in the press. You’ll also learn what resources are available from Virtuoso as part of your membership, as well as how to translate press coverage into increased sales.
Six Steps to Effective, Retellable Stories by Jay Golden
The world is made up of stories. We tell stories to remember, stories to connect, and stories to persuade. But what are stories, really? And how can our own stories deliver our most critical insights, at the most essential times, to our most important audiences? Storytelling coach Jay Golden will lead a fun, highly interactive session that will take you deep into the realm of story. Largely based on Mr. Golden’s Journey Curve storytelling framework, the teachings of this course will help you find, shape, and effectively share your most important stories. Along the way, we’ll explore the science behind why stories work, explore techniques to make yours work better, and discuss various genres of stories that will help your audiences understand more deeply what you do in the world, and why it matters.
Video: Your Ticket to More Searches, More Credibility, and More Sales by Jill Schiefelbein
The way customers search for you and the services you provide has fundamentally changed. The information economy presents a new set of challenges for advisors that require you to use new techniques and personalized services to reach the minds and hearts of your buyers. To do this, you have to know how to communicate to both humans and computers. And you need to learn how to do this in the channel that gives you the most bang for your buck: video. This session outlines everything you need to know about making video a successful communication and marketing strategy for your business. From attracting new customers, gaining credibility and media exposure, and strengthening existing customer relationships, Jill Schiefelbein will provide multiple strategies, technologies, and tools that you can use and implement immediately.
The Virtuoso Adventure Travel Community focuses on partners who offer adventurous experiences that include physical activity, a connection with nature, and exploration of unique cultural experiences. Come join Adventure partners to learn about experiences for your most adventurous and active clients.
Matthew Upchurch said about his father: “My father was a pioneer in this business, and I am forever grateful that he introduced me to the world and this industry at such an early age,” said Matthew Upchurch. “He had a nose for knowing what the luxury traveler wanted, and it wasn’t necessarily the traditional refinement found in five-star hotels or transatlantic cruise liners. He knew the world offered more than that. His insatiable curiosity about the unknown, his passion for other people and their cultures, and his tendency to question conventional wisdom with a simple ‘why not?’ opened the door for others to experience countries that were not considered tourism-friendly yet. He left his mark on this industry that he loved so much.”
Lisa Ellen Niver, M.A. Education, is a science teacher and is an award-winning travel expert who has explored 101 countries and six continents. A graduate of the University of Pennsylvania, she worked on cruise ships for seven years and backpacked for three years in Asia. You can find her talking travel at KTLA TV and in her We Said Go Travel videos with over 1.3 million views on her YouTube channel. As a journalist, Niver has interviewed an Olympic swimmer and numerous bestselling authors and has been invited to both the Oscars and the United Nations. She is the founder of We Said Go Travel which is read in 235 countries and was named #3 on Rise Global’s top 1,000 Travel Blogs. She was named both a Top 10 Travel Influencer and a Top 50 Female Influencer for 2021 by Afluencer and is the Social Media Manager for the Los Angeles Press Club. She has been nominated for the inaugural Forbes 50 over 50/Know Your Value list due out in Summer 2021. She has hosted Facebook Live for USA Today 10best and has more than 150,000 followers across social media. Niver is a judge for the Gracies Awards for the Alliance of Women in Media and has also run 15 travel competitions publishing over 2,500 writers and photographers from 75 countries on We Said Go Travel.
For her print and digital stories as well as her television segments, she has been awarded two Southern California Journalism Awards and two National Arts and Entertainment Journalism Awards. From 2017 to 2021 in the Southern California Journalism Awards and National Arts and Entertainment Journalism Awards, she has won four times for her broadcast television segments, print and digital articles. Niver won in 2021 as Book Critic and in 2019 for one of her KTLA TV segments NAEJ (National Arts and Entertainment Journalism) award. Niver won an award for her print magazine article for Hemispheres Magazine for United Airlines in the 2020 Southern California Journalism Awards and a 2017 Southern California Journalism Award for her print story for the Jewish Journal.
Niver has written for National Geographic, USA Today 10best, TODAY, Teen Vogue, POPSUGAR, Ms. Magazine, Luxury Magazine, Smithsonian, Sierra Club, Saturday Evening Post, AARP, American Airways, Delta Sky, En Route (Air Canada), Hemispheres, Jewish Journal, Myanmar Times, Robb Report, Scuba Diver Life, Ski Utah, Trivago, Undomesticated, Wharton Magazine and Yahoo. She is writing a book, “Brave(ish): It's All About Perspective 50 Adventures Before 50,” about her most recent travels and insights. When she's not SCUBA diving or in her art studio making ceramics, she's helping people find their next dream trip.