Genesis officially introduced the Genesis X Concept, an EV-based GT (Gran Turismo) concept car. See the world-premiere Genesis X California Film, directed by Jason Bergh, filmed in Los Angeles in March 2021:
“The car that we are unveiling today is a concept car that embodies the essential elements that Genesis pursues in its designs. Please take a moment to meet the future of Genesis design through this concept car, which embodies our brand’s progressive and audacious spirit” said Jay Chang, Global Head of the Genesis Brand.
The Genesis X Concept is the brand’s fifth concept car, following the New York, GV80, Essentia, and Mint concepts, and epitomizes its new take on sustainable luxury car design.
“The Genesis X Concept can be described as the ultimate vision of Athletic Elegance, the inherent design language of Genesis,” said SangYup Lee, Head of Genesis’ Global Design. “The signature Two Lines theme and sustainable luxury will be blueprints for the futuristic designs and state-of-the-art technologies that Genesis seeks to adopt in its future models.”
The use of upcycled materials adds unique character to the Genesis X’s interior. A weave-patterned fabric made out of leftover pieces of leather from previous manufacturing processes was used for the safety belts, parts of the steering wheel, and the airbag cover, highlighting the concept car’s eco-friendliness.
The Genesis X Concept’s Lençóis Blue color was developed to express the level of sustainable luxury that Genesis pursues. It is inspired by the lagoons of Maranhenses National Park in Brazil, where a lake forms only during the rainy season.
Digital Motor Show: CLICK HERE for interactive experiences and 360-degree views of Genesis X interior and exterior.