17 Mar 2017 Did You Taste Cindy’s Awesome and Bold Casa Burger?
Are you ready for something bold and spicy? Cindy Crawford has partnered with Umami Burger to create Cindy’s Casa Burger along with Rande’s Spicy Margarita, an exclusive Casamigos Tequila cocktail created by her husband, Rande Gerber. Cindy’s Casa Burger and Rande’s Spicy Margarita are available at participating Umami Burger locations nationwide from today March 17 to May 12, 2017
“Cindy is not just an incredible businesswoman, she’s also extremely generous and caring. She has created an exclusive Artist Series Burger for Umami to help support pediatric cancer research at the University of Wisconsin and American Family Children’s Hospital where her younger brother was once treated for leukemia,” said Sam Nazarian, Founder and CEO of sbe, Umami Burger’s majority shareholder. “We are pleased to collaborate with both Cindy and Rande to amplify the Umami Burger experience for our guests while backing an important cause.”
It is made with two jalapeño-studded beef patties and topped with crushed avocado, butter lettuce, oven roasted tomato, miso-mustard, caramelized onions, American cheese, house spread, tortilla chips, salsa brava and queso fresco. To complement Cindy’s Casa Burger, Rande Gerber – Crawford’s real-life pairing and Casamigos Tequila founder – has created Rande’s Spicy Margarita, an exclusive Casamigos Tequila cocktail available at Umami Burger.
“Growing up in a small town, I loved classic American comfort food, and nothing is more classic than an American cheeseburger. Rande who owns Casamigos Tequila, also inspired my burger,” said Cindy Crawford. “Cindy’s Casa Burger is slightly spicy, blending together classic Mexican and American flavors with an umami twist. The tortilla chips are tossed in a chilaquiles-style salsa brava and dusted with queso fresco for layers of flavor, and the heat from the jalapeño is balanced by American cheese, avocado spread, tomato and butter lettuce.”
Cindy’s Casa Burger is available for $14 at participating Umami Burger locations nationwide from March 17 to May 12, 2017, with $1 from the sale of each burger and cocktail benefitting American Family Children’s Hospital in Madison, Wisc. and its “Fighting Cancer So Kids Won’t Have To” campaign.
In fall 2016, American Family Children’s Hospital and the University of Wisconsin Carbone Cancer Center joined forces to launch a new childhood cancer fundraising effort at the University of Wisconsin. “Fighting Cancer So Kids Won’t Have To” is a campaign that supports childhood cancer research taking place on campus. The campaign’s vision is not only to save every patient but also to eliminate the risks that come with traditional cancer treatments, aiming to transform cancer from a life-threatening disease into a treatable and manageable one.”
About Umami Burger: Founded in Los Angeles in 2009, Umami Burger has been named GQ’s Burger of the Year, Men’s Journal’s Best Burger in America and one of the 25 Most Innovative Consumer Brands of 2016 by Forbes’ CircleUp25. Currently, there are more than twenty locations open in California, New York, Illinois, and Nevada with additional locations planned around the world, including 10 locations in Japan. sbe, the Los Angeles-based leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues, is Umami Burger’s majority shareholder. For more information on Umami Burger, please visit umamiburger.com or follow @umamiburger or #umamiburger on Facebook, Twitter and Instagram.
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences through its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, sbe has an unparalleled global portfolio featuring 23 world-class lifestyle hotel properties in 9 attractive gateway markets and more than 136 global world-renowned hotel, entertainment and food & beverage outlets. The company is uniquely positioned to offer a complete lifestyle experience – from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development – all of which solidify sbe as the preeminent leader across hospitality. sbe will continue its expansion with 13 hotel properties opening in the next two years (some with residences), including the SLS Park Avenue, SLS Seattle, Mondrian Doha and Mondrian Dubai. The company’s established upscale hotel brands include SLS Hotel & Residences, Delano, Mondrian, Redbury, Hyde Hotel & Residences, Clift, Hudson, Morgans, Royalton, Sanderson and St Martins Lane. In addition, sbe has the following international acclaimed restaurants and lounges: Katsuya, Cleo, The Bazaar by José Andrés, Fi’lia by Michael Schwartz, Umami Burger, Hyde Lounge and Skybar. More information about sbe can be obtained at sbe.com or by downloading the sbe App.
About American Family Children’s Hospital:
At American Family Children’s Hospital, we are fighting kids’ cancer every day. Cindy Crawford’s brother Jeff was treated for leukemia here at a time when almost no kids survived cancer. As pioneers in childhood cancer treatment and research, we have made great progress. From performing the first successful bone marrow transplant to serving a leading role in the development of promising immunotherapy treatments, we are working tirelessly to defeat cancer. Learn more about our work and help us make more discoveries at uwhealth.org/fightkidscancer. #uwkidscancer