Kate Hudson at AT&T SHAPE

09 Aug 2017 What happened at AT&T SHAPE: Technology and Entertainment Expo?

Lisa Niver at the Warner bros AT&T SHAPE EXPOWhat was the AT&T SHAPE: Tech and Entertainment Expo?

With AT&T increasingly focused on creating content, Los Angeles is emerging as one of the most important business hubs for the company. In that spirit, AT&T is hosting its first tech and entertainment expo – AT&T SHAPE – on the Warner Brothers lot!

When was the AT&T SHAPE: Tech and Entertainment Expo?

I went to the Expo on Saturday July 15, 2017. It started on Friday July 14.

 Where was the AT&T SHAPE: Tech and Entertainment Expo?

It was at Warner Brothers Studio and including the studio tour. Sara and I loved sitting on the Friends Couch and holding cups for coffee! We tested out green screen and perspective table. I loved seeing the back lots where they film so many movies and television shows.

What panels did you attend at AT&T SHAPE?

How Direct-to-Consumer Technology is Transforming Celebrity

VIDEO:  AT&T Shape 2017: How Direct-to-Consumer Technology is Transforming Celebrity

Moderator:  AT&T Entertainment Group CEO John Stankey

Panelists:

Kate Hudson, Actor

Michael Kives, Agent, Creative Artists Agency

Van Toffler, CEO and Co-Founder Gunpowder and Sky

VIDEOKate Hudson at AT&T Shape 2017: What she meant to say was

What other panels were there?

  • A Conversation with director Kathryn Bigelow at 6 pm on Friday
  • Late Shift: An Interactive Cinematic Experience featuring Chief Technology Officer of CtrlMovie Tobias Weber at 8 pm on Friday
  • Next-Generation Advertising featuring President and CEO of BBDO Worldwide Andrew Robertson at 12 pm on Saturday
  • Untold Stories Panel: Finding the Million Dollar Film featuring actor Jeffrey Wright, Tribeca Film Institute Executive Director Amy Hobby and AT&T’s Chief Brand Officer Fiona Carter at 5 pm on Saturday
  • Future of Storytelling Presents: Perception and Reality In the Digital Age featuring neuroscientist and entrepreneur Dr. Beau Lotto at 6 pm on Saturday

What was the AT&T Entertainment Project?
It was an open challenge for over 1,000 talented storytellers across the U.S. who submitted their short film for the competition. Finalists will be determined before the event and a winner chosen on stage at the event, with their original story potentially airing on AT&T’s AUDIENCE® Network at a later date.

Friends! On the couch at Warner Brothers

During the Warner Brothers Studio Tour, you can sit on the couch from FRIENDS with your friends!

What else was there?

Additional activities included the AT&T Creator Camp for kids 8-14 years old offering tips and tricks for video and film production, the chance to shoot a short film on the Warner Bros. studio lot through the AT&T Create-a-thon and engaging exhibits throughout the expo. A few notable exhibits included:

  • Ericsson will showcase how “5G amps up VR Auto Racing experience,” an auto race like no other with a multi-view perspective from the track & inside the car.
  • Baobob Studios will show INVASION!, a 2017 Daytime Emmy winner for “Outstanding Interactive”. From the director of Madagascar and narrated by Ethan Hawke, comes a colorful VR story about Mac and Cheez, two bumbling aliens with grand ambitions to take over the world.
  • Positron, a virtual reality studio, will present Voyager™ a full-motion platform for premium cinematic VR experiences. The chair provides a highly comfortable, fully integrated personal experience that incorporates robotic rotation and reclining, haptic feedback, spatial audio, scent technology, and specialized seating for motion-synchronized theaters.
  • DJI, as the market leader in easy-to-fly drones and aerial photography systems, will demo their latest professional and consumer technologies.
  • AfterNow is an agile development agency specializing in mixed reality. They will demo a Hololens collaboration tool, including tips on creating user interfaces in AR/VR/MR.
Do you want to have a coffee break at central perk?

Lisa and Sara loved the day at Warner Brothers Studio Tour and AT&T SHAPE EXPO! Will we see you for coffee at Central Perk next year?

Thank you to AT&T, Warner Brothers and everyone who helped make this day of Technology and Entertainment a reality! All of my photos and video were filmed on #LGV20. I was excited to meet the LG Team at the Expo. Lisa Niver

 

Please comment below and enjoy these related articles

Lisa Niver

After exploring 99 countries and sailing for seven years on the high seas, Lisa Niver is ready for more active adventures! Find her We Said Go Travel videos with over 1.25 million views on Roku, Amazon Fire TV and YouTube. Her stories include Dutch designer villas for Luxury Magazine, interviewing Fabien Cousteau for Delta Sky, skiing with the blind for Sierra and WWII for Saturday Evening Post and Smithsonian. She is verified on both Twitter and Facebook and is the Adventure Correspondent for The Jet Set TV. Her latest projects are 50 new things before she is 50 and Facebook Live for USA Today 10best. She has run 13 Travel Writing Awards publishing nearly 2000 writers from 75 countries and this summer is the first We Said Go Travel Photo Competition. She was a winner in the 59th annual 2016 Southern California Journalism Awards for her print column in The Jewish Journal. She was invited to the United Nations as a Champions of Humanity ambassador, to the red carpet at the Oscars with United Airlines and to New Orleans with American Express and Starwood Hotels. She also contributes to USA Today, Wharton Business Magazine, the Jewish Journal and was a 2012 nominee for the Presidential Award for Excellence in Math and Science Teaching, a 2014 nominee for the Charles Bronfman Prize and a finalist in two categories for the 59th annual Southern California Journalism Awards.

No Comments

Post A Comment